As Advertised
2019
Material/Technique: Flatscreen TV’s, Wooden enclosures with sandblasted glass fronts, advertisement:
Left Screen: Right Screen:
Miss Dior Dior Savage
Manga Loreal Ford Ranger
Fabletics Sportswear Doritos
Swiffer Johnnie Walker Whiskey
Pantene Hair Color Devour Frozen foods
Down-there care-Cottonella Axe Body Spray
Yakult Probiotic Drink Bud Light
Gillette Venus Shaving Phillips Norelco Shaving
Target Progressive Insurance
The video installation As Advertised confronts our lifelong relationship with gendered messaging seen on television. The blurred images on the two screens reveal the underlying colors associated with certain mass market advertisements after sound and discernable imagery have been filtered out. The sandblasted glass in front the screen eliminates the picture and turns the content into color fields that reveal the gender specific color coding. What remain are the pinks and greens of shampoos and feminine hygiene products and the steely greys and earth-tones of automobile commercials andbeer ads, highlighting the subliminal color-coding in advertising that reinforces a hetero-normative culture among consumers.